The Easiest Way of Online Business on Facebook & Instagram

Posted on

Business on Facebook &

When you hear the term , two possible definitions come to mind. First, a company that requires decent capital must master this to exist on the internet.

Then the second, the perception that is more accessible than a conventional business.

Of course, there is nothing wrong with the two definitions. Everyone has the right to explain based on what they understand. Then find ways to do business online based on that understanding.

However, sometimes because it is so difficult to understand the term, you are even hesitant to start an . You lose, to begin with, other people who dare to start an without much consideration.

For a beginner in the field of online business, of course, you need direction on how to do business online without having a lot of capital and this expertise. Because most of them have little , it takes an efficient but profitable business.

Especially when the time is right now, many conventional businesses are suddenly deserted due to the pandemic. Many workers have had to be unemployed or have had their income cut due to the pandemic.

READ ALSO:  6 Careful Ways of Financial Management for a Bright Future!

The direction is that online business is one of the recommended activities to earn income.
However, efforts need to be made to start an online business to survive the impact of the pandemic. Well, here are some tips on how to do an easy and cheap online business so that anyone can run it.

What's the key? Namely starting on social media. Very easy, because we are used to using social media. Very cheap because it is available free of charge and only quota capital.

Of course, online business on social media cannot be separated from the two most popular social media giants in Indonesia, namely Facebook, and .

Know why? Because according to the data, Facebook and is the social media with the most users in 3rd and 4th place, after YouTube and WhatsApp. Unmitigated, there are 160 million active users of social media.

This means, by doing business online on social media, there is the potential for our products to be seen by 160 million social media users. Sure, don't you want to try an online business on social media?

How to do business online on Facebook

OK, now we discuss how to do business online on Facebook. So far, we may be more familiar with the Facebook platform as a place to socialize online with friends in cyberspace.

It seems that Facebook users still rarely take advantage of the features there for business.

It could be because of the lack of information or because you are rarely active on Facebook. To start an online business on Facebook, there are several stages that we must do. Anything?

Create a Facebook Account

This stage is exceptional for those who don't have a Facebook account. For those who already have it, continue it. Because without an account, of course, we can't access Facebook.

Or it could be those who have a Facebook account but so far feel the contents of the posts are a bit less friendly. Please evaluate, delete negative posts, or create a new account.

Why does this need to be done? Because the harmful content in our Facebook posts can cause negative perceptions in the minds of potential customers. So, it's a good idea to start building positive personal branding before starting an online business on Facebook.

Regarding the steps to create a Facebook account, it has previously been written on Facebook. Would you please cuss to the article: How to Create a Facebook Account In One Minute?

READ ALSO:  Stock Investment Makes Profit. Here's the Profit Calculation!

After having a Facebook account, we will continue to create a Fanspage, OK?

Create a Facebook Fanpage
Should you have a fan page? I think yes if we want to be optimal in doing business online on Facebook because the features on the Fanspage are also designed for users who wish to make from Facebook.

How to create a fan page is also very easy. We click the “+” sign in the upper right corner. Then click “Page.” This is the new Facebook display, and maybe it will be different if you use the old Facebook display.

Continue by filling in the “Page Name” and other information. Fill in the name of the business and the product we want to sell. If it is finished, then all you have to do is complete the Fanspage account profile.

Don't forget to prepare an attractive profile photo and a photo for the header background. Another thing we need to set is contact info so that our customers know how to contact us when they are interested in what we sell.

Create a Business Account on Facebook
This business account is different from Facebook user accounts in general. If our Facebook user account is accessed on the site, this business account is accessed on the site.

This business account is more about managing the fanspage that we create. So, suppose we have dozens of fanpages, which can be set up in the dashboard of this business account. We connect all the fanspages with the same business account with a note.

Is this business account mandatory? In my opinion, it was made even better. We can optimize the features that Facebook provides for our business.

How do I create a business account on Facebook? Looks like we'll cover this topic another time, right? So that we can peel all the material in this article later.

Start Building Engagement on Facebook

[the_ad id=”86″]


After our fanspage is finished, our next task is to interact with other Facebook account users. Without interaction, our products can't sell on Facebook.

Indeed, in the beginning, we started with a fresh Fanspage; it felt like we needed an extra struggle. It takes commitment and consistency to get maximum interaction results.

One way to build interaction that we can try is to create quality content on our Facebook page. Then suggest our friends like and follow our fanspage.

Some people sometimes choose a quick way to get interaction, such as by advertising on Facebook. Or more popularly called Facebook Ads.

READ ALSO:  Want to be financially secure all year round? Use This Financial Resolution

We can try organic methods and manual promotions first for those of us who have minimal capital and lack knowledge about Facebook Ads. At the same time, figuring out how to advertise using Facebook Ads.

The stages are almost the same, and it's just that on Instagram, you don't need to create a fanpage and business account. It tends to be more straightforward. We can set our Instagram account as a personal account, or do we want to make it a business account.

Of course, we have to set our Instagram account to business account mode for online business purposes. Here, I assume we all have Instagram accounts, don't we? Let's say we want to optimize the performance of an online business.

The first step we need to do is optimize the appearance of our Instagram profile. This is important because it has to do with branding. If we want to do business, we must be familiar with branding efforts. So that customers know the advantages of our products.

Make your Instagram profile look as attractive as possible. Starting from profile pictures, descriptions, contact information and websites, and so on.

After that, we start to conceptualize our Instagram content. Of course by considering the product we want to sell. The first step in developing this concept is to do research.

Research on other Instagram accounts that sell similar products. Then research hashtags to use in each of our Instagram posts. It is equally important to research the form of content from our competitors' accounts.

Well, about how we optimize Instagram for selling online, please refer to our previous article. In this article, we describe in detail the steps for optimizing Instagram for selling online.

For more details, click on the following link: 6 Ways to Optimize Instagram for Selling Online.

Then what is the next step for doing business online on Instagram? We must consistently create quality content and continue to build interactions actively. One day we will get optimal results from there.

That's the easiest way to do business online on Facebook and Instagram that we can use as a reference for doing business. Who knows, it could be a solution in overcoming the economic problems that arise due to the impact of the COVID-19 pandemic.

Of course, we all don't want this nation to fall because the people are passively waiting for action from the government. Therefore, we must move and start.